by [TC]²
Lifecycle-Led Strategies:
Business managers usually look for one winning strategy, one benchmark company that shows superlative performance, and then proceed to copy that strategy in hordes, whether it is Wal-Mart's everyday low pricing, Gap's basics or Zara's fast fashion business. They jerk from one strategy to another, and end up with indifferent results. How can one pick an appropriate and winning strategy for one's individual business?
Here are some guidelines.
May 2005