Survey Finds Resistance toOnline Clothes Shopping

• Nearly half the Internet users in a recent survey said they never planned to buy clothing online, according to NPD.

• More than 40% of experienced Web users in the survey -- many of whom had bought a fashion item online and had a good experience -- said they would avoid buying apparel on the Web in the future.

• 88% of those polled for the NPD study said they were concerned about not being able to try on the clothing before buying it.

• Return policies were an issue for 70%.

Source: NPD study of 2,399 people. NYTimes - November 22, 1999

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