The Numbers Are In
Source: Discount Store News, Feb. 2000; BCG/Shop.org/Forrester
- Business to consumer e-commerce sales for 1999 reached between $25-38B and are expected to double annually beginning to approach the $100B catalog industry
- Projections for 2004 could go as high as $184B for this sector
- Overall shoppers spent an estimated $185 billion this holiday season with web shopping accounting for 1-3% of that total--WSJ/ 12/31/99