Digital Technology Issues

• Color calibration/matching/consistency/control

  • No standards
  • Color shifts depending on fabric type/coating

• Fabrics

  • Limited types
  • Inconsistent supply

• Expensive process

• Difficult process: not printing on paper

• Durability/washability

• Hand (problem for some; not for others)

• Color range limited

  • Fluorescents
  • Bright colors
  • White/black

• Speed: Ripping/printing

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